It’s a collaboration that brings together two organizations deeply rooted in the Carolinas and united by a shared commitment to excellence, community impact, and long-term growth.
As a Proud Partner of the American professional soccer club Charlotte FC, Carolina Handling is stepping into one of the most electric environments in the region while continuing to build awareness around who we are and what we do. Joe Perkins, Chief Operating Officer at Carolina Handling, said this partnership represents far more than stadium signage. It’s about alignment, purpose, and connection.
“I view this partnership as an opportunity to create collaboration between both brands. I am excited about how our partnership will raise awareness of who Carolina Handling is and what we represent, the numerous industries that we serve, and the important role that intralogistics plays in our lives,” Perkins said.
Headquartered in Charlotte, North Carolina, Carolina Handling has long believed that being a strong business partner also means being a strong community partner. Supporting Charlotte FC is a natural extension of that philosophy.
Charlotte FC’s mission reaches beyond match day, focusing on making a positive impact across North and South Carolina. Perkins said the commitment closely mirrors Carolina Handling’s philanthropic focuses, which have included efforts to address food insecurity, homelessness, literacy challenges, and more.
“Seeing the philanthropic work they are doing aligns closely with many of our initiatives,” Perkins said. “Combining the brands in this partnership only amplifies our work and our voice.”
“From the moment you enter Uptown Charlotte, you know it is match day. It’s electric,” Perkins said. “And it is not just the fans. The players bring that same energy to the match. Everyone knows what’s on the line, and it keeps you on your feet until the last second.”
That passion and intensity resonate deeply with Carolina Handling’s culture. Our associates bring the same drive to serve customers, solve complex challenges, and continuously improve. It’s that shared sense of purpose and momentum that makes this partnership such a strong fit.
At their core, both Charlotte FC and Carolina Handling are focused on building something lasting.
“Both brands have a deep desire and a commitment to be the best in our respective spaces, with a deep focus on building the future,” Perkins said.
Carolina Handling’s investments in technology, talent, and innovation are all driven by that same long-term mindset. Carolina Handling is celebrating 60 years in business in 2026. By continuously growing and evolving, we ensure that we can exceed expectations for our associates, customers, and communities today, and well into the future.
While Carolina Handling has proudly served customers for 60 years, Perkins knows many Charlotte FC fans may be discovering the company for the first time.
“I hope that through our messaging and conversations, fans will start to equate our brand with the processes, products and services that move most of what they use every day,” he said. “Intralogistics is a tongue twister, but I hope that we will impact the way they view the supply chain and understand the role Carolina Handling plays in making it better.”
We encourage Charlotte FC fans to look for that Carolina Handling red on the message boards at Bank of America Stadium!
As the season unfolds, Carolina Handling looks forward to engaging with fans, customers, and the broader community through this partnership, celebrating wins, supporting meaningful causes, and continuing to build awareness of the work we do every day.